Under the old model, where you would sell upgrades every year and a half to two years, a lot of effort had to be into getting the top five features that would demo well. I’m very happy with the pricing model now.Īs an engineer, subscriptions actually have significant advantages for both the engineering team and, I believe, the user base, as a side effect, as it changes the incentive structure for the engineering team and the marketing team. In the US it’s $10 a month, and comparable in most parts of the world. I think it’s a wonderful bargain where you get both Photoshop and Lightroom and Lightroom Mobile all for a very low price. So I actually pushed pretty hard within Adobe to get the photography program created, and I’m actually very happy with it now. Initially, when Photoshop came out in Creative Cloud I don’t think enough attention was paid to the pricing model for a product for photographers because a lot of photographers don’t use Photoshop all that much - they spend most of their time in Lightroom, and you would have to buy a perpetual copy of Lightroom and then get a single application subscription to Photoshop and the price for that was more than the upgrade cost used to be. For the creative professionals who are using a large number of applications in the suite, the Creative Cloud was actually a wonderful deal. I was originally quite concerned about the pricing model, particularly for the photographers using Photoshop. ![]() His response was so succinct, and covered so much ground, that I am reproducing it verbatim below. The Photoshop creator also outlined the benefits of the subscription plan from an engineering standpoint that highlighted the advantages of not having to sell the flashiest features every couple of years, but rather offered the ability to concentrate on the app’s infrastructure, performance and workflow features and to push such updates to customers at will. ![]() But, it turns out, price was not Knoll’s only concern.
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